Infortuna Consulenze
INFORTUNA-CONSULENZE
Via Guido reni 2/2 , Via Santo Stefano 30 , 40125 Bologna
P.iva 02329390807
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These are some of the Companies, Networks and Distributors with whom we have worked together. The collaboration extends even beyond 150 individual pharmacies.
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THE 7 RULES OF BUSINESS IN THE PHARMACY
The book aims to transmit the skills for managerial management to the owners / managers of pharmacy.
A good Pharmacist Manager should follow some fundamental steps in running his pharmacy.
The book is divided into seven chapters, each chapter is a rule to follow.
- The numbers, the importance of numbers, how to read a financial statement, the pharmacist must begin to have his own management control, it is not enough just to consult the accountant, make a budget and check it during the year.
- Costs, their knowledge and how to keep them under control, increasingly today, with a stationary situation on growth in terms of revenues, unfortunately in some cases negative, managing costs, in particular variable ones, it can be a form of gain .
- The team, its importance, how to motivate and incentivize them. The team is like a plant is not created, you have to cultivate it, make it grow day by day.
- Marketing, how important it is for the pharmacy to know how to do marketing, have a marketing plan, know how to communicate and carve out a leading role in the area of health and well-being of the consumer. Become a reference.
- Innovation, change, seen from the perspective of opportunity, to seize the good that it offers and understand how to do new Business, today change is radical.
- Knowing how to present yourself, both as an over-the-counter pharmacist and as a pharmacy, also the image has its role.
- The Warehouse, often underestimated, but a source of wasted anxiety and stress. Understanding how and where to intervene.
CONCLUSIONS
An overview of the future of this Pharmacy world, how the market will change 5 years from now, the realization of owned and non-owned chains, their positioning on the territory, linked to an assortment and the correct communication of the latter and beyond.
However the game goes for "almost" everyone, you cannot play alone.
Each chapter begins with an anecdote that introduces its title, an experience made in the field, never reported with a polemical or ironic key, but only as a fact, that many of us know we are wrong but their naivety mixed with laziness or fear of to dare, leads them not to leave their comfort zone, precluding any growth.
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The 7 rules of Business in the pharmacy